About

ABN Amro is a Dutch bank that offers a full range of products and services to retail, private and corporate clients. Impact devised a community action project with direct consequences to engage participants.

Objective

To create a powerful learning experience to enable the senior finance managers from the ABN AMRO Asia Pacific Regional Finance Team to embrace the theme of ‘Meeting the business challenges head on - Client Engagement’ through a real life situation with direct consequences.

Solution

A Community Action Project was identified as a dynamic learning vehicle for the team. This involved identifying a suitable community partner and creating projects that would both help the community and allow the regional team to experience real outcomes.

Result

The experience engaged participants emotionally and took learning to another level as the team discussed the transfer of their experience and skills back to the workplace.