Skip to main content
Creating Sustainable Enterprise

Main navigation

  • About Us
    • Who we are
    • Our story
    • Meet the team
    • Careers
  • Our Work
    • What we do
    • Our approach
    • Awards
  • Our Clients
  • Blog
  • Global Offices
  • Contact Us

Search

Enter the terms you wish to search for.
AB InBev

Virtual leadership development at AB InBev

Download full case study
  1. Home
  2. Case studies
  3. Virtual leadership development at AB InBev
About

Leading @AB InBev was a business-critical program that closely aligned with AB InBev’s 10-year plan to Lead Future Growth. ​

A global face-to-face program was developed in 2015 but as the landscape of 2020 began to unfold in the face of COVID-19, the decision was made to re-develop the program to a fully virtual delivery format.  ​

Using virtual delivery methods, AB InBev needed to transition and deliver a world-class program that would not only move their leaders forward in their ability to lead, but also empower them to think differently about the future needs of the business.  ​

The resulting program is an innovative, fully virtual senior leadership solution, targeted at AB InBev’s Band 5 employee population, who are made up of senior managers from across all functions in the business. ​

Objective

The objectives of Leading @AB InBev are to empower people and elevate their confidence, enabling them to lead powerful teams.​​

Working in partnership, Impact conducted interviews with key stakeholders to generate specific and valuable outcomes and define the agreed purpose of the program. ​

Rooted in Emotional Intelligence, participants explore the concept of leadership action to build capabilities and enhance team performance.  The aim is to provide leaders with the tools and opportunities to:​

  • Build emotional and social intelligence ​

  • Enhance team performance ​

  • Advance coaching skills ​

  • Deepen understanding of the AB InBev Leadership Capability Framework ​

  • Develop agile leadership capability ​

  • Increase awareness of bias and diversity, equity and inclusion (DEI) ​

Solution

Leading @AB InBev is designed to embody the organization’s driving mission of Dream Big, Develop People and Live their Culture.​

The program consists of a mixture of methodologies, including experiential learning, leadership action, VUCA and being agile, and coaching. The curriculum is elevated by adding Emotional Intelligence (EI), which serves as a red thread throughout the program. ​

Participants engage with each other across multiple avenues in the virtual space. Development groups allow for colleagues to build rapport, and peer-to-peer learning provides a hands-on approach for participants to share and engage with the learning. The program is split across six sessions, with a ‘plaza café’ style break between each, which encourages participants to network and dive deeper into the learning together. ​

The experiential learning approach is varied, with a combination of skills sessions, short videos, and active virtual tools that keep participants engaged. The program culminates with a generative dialogue session in which participants share current EI challenges and seek advice from peers. ​

Result

For this programme, AB InBev and Impact won a coveted silver Brandon Hall award for best advance in leadership development.

Net Promotor Score: +64​​

  • 100% of participants found the course materials useful for their learning. ​​
  • 93% of participants identified learning from the program that could be incorporated into their personal development plan.​
  • 100% of participants either agreed or strongly agreed that, overall, the program was valuable for their role. ​

Leading @AB InBev has been such a success that another program has already been initiated with Impact, which continues to honour the adoption of Emotional Intelligence and has an even greater focus on DEI. This will allow AB InBev to further drive their employer brand, maximize their leadership, and bring to life their goals for the future.

Read more on Transformational Leadership
Share this...

Other case studies

EMC logo

Developing Managers at EMC

Succession Plan Development

Read More
Streetfootballworld logo

Developing Partnerships and Collaborations

Senior leaders event

Read More
going the distance logo

Going the Distance

Maximising personal performance

Read More
Westpac logo

Leadership Team Development

Building a high performance team culture

Read More
Co-op - Impact Client

Leadership for Change at the Co-op

Inspiring and enabling transformational change

Read More
Findomestic logo

Sustainable Innovation at Findomestic

Community Action Project

Read More
JLR logo

Emerging Talent at Jaguar Land Rover

Graduate development

Read More
Lendlease Logo

Inspiration and connection through COVID

Springboard virtual community connection

Read More
Scottish & Newcastle logo

International Graduate Development

Ground-breaking development programme for international graduates

Read More
DSV ISS

Organisational Change at DSV ISS

Defining and cascading a values-based business strategy

Read More
Ringier Axel Springer Polska

Competitor Strategy Programme​ at Ringier Axel Springer

Senior leadership 'War Game' programme

Read More
Lendlease Logo

Community sustainability at the heart of learning

Springboard Far North Queensland

Read More
CPP Investments

Leadership development at CPP Investments

Two nine-month learning journeys for management populations.

Read More
Sony Logo

Leading Innovation at Sony

A custom-designed development journey.

Read More
Barclays Logo

Leadership Development at Barclays UK Retail Banking

Developing managers into transformational leaders

Read More
MAM

A 12 hour virtual immersion at Morgan Advanced Materials

96 senior leaders, 168 live sessions and one new business strategy 

Read More
Nestle logo

Nestle CPW

Experiential team building

Read More
Education in Motion

Accelerating leadership at Education in Motion

Middle leadership programme

Read More
MAM

Leadership development at Morgan Advanced Materials

A three-tiered programme translated into fully virtual delivery in 2020

Read More
Raytheon

Emerging Leaders at Raytheon

Leadership Skills for Generation Y

Read More
Looking for more information?
Simply complete the short form and we will be in touch soon. Thanks for stopping by!
IGC Newsletter Sign Up Logo

Carefully selected content to inspire you to do something differently, make you smile and help you focus on the things you’re really passionate about. Twice a month, straight to your inbox.

Footer menu

  • About Us
    • Who We Are
    • Our Story
    • Meet The Team
    • Global Locations
  • What we do
    • Leadership
    • Change
    • Virtual Learning
    • Team Development
  • Your industry
    • Automotive
    • Energy & Utilities
    • Fast Moving Consumer Goods
    • Finance
    • Pharmaceuticals
    • Technology, Telecoms & Media
  • Being Responsible
    • Health & Safety
    • Environmental Policy
    • Privacy Policy
    • Cookie Declaration
    • Cyber Essentials
Careers  |  Site map
Images by Ashley Cooper. Website by Zinco