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Creating inclusivity through leadership action

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About

Play Proud is a leadership, network and coach-centred training programme developed by Common Goal. It aims to promote inclusion and safe spaces for  LGBTQ+ youth and adults, enabling them to be themselves on and off the pitch.

  • Create LGBTQ+ curricula and policies that can be used by organisation leaders and coaches to make programmes, organisations, and ultimately, communities more inclusive.
  • Build capacity of grassroots organisations to be able to incorporate the methodology into their programmes through training the first generation of Play Proud coaches.
  • Roll out a Play Proud Playbook to guide organisations’ facilitation of open and safe football programmes, regardless of gender identity or sexual orientation. 
  • Develop a strong network of Play Proud coaches who can exchange ideas and promote collaboration.

The programme focuses on empowering organisation leaders and sports coaches through activities covering leadership skills and tools, coaching inclusion methodologies, influencing change, and knowledge acquisition on discrimination towards LGBTQ+ communities. It equips participants with a Play Proud toolkit, empowering them to create inclusivity through leadership action.

Participants also design and implement local action learning projects designed to increase inclusivity and be a catalyst for concrete change.

  • 22 organisations engaged in 8 countries. 
  • 406,950 youth indirectly impacted by Play Proud programming. 
  • 100% completion rate.
  • 100% of participants feel they are more knowledgeable about gender identity and sexual orientation.
  • 100% of participants feel they are more knowledgeable about the challenges that the LGBTQ+ community face in sport.
Testimonials
See what our customers say about us
Andy Fell
General Manager, Retail Banking
St George Bank
“This programme has really ‘started something’. We believe that there is a little dragon inside all of us...and coaching makes the difference when it comes to our people reaching their true potential. Impact have once again delivered.”
Nikki Cartwright
Programme participant
Diageo
"The day was very, very inspiring. We were able to make a real difference to our community partner: SMart, by delivering some really tangible benefits - including sourcing and mentoring admin support, developing a business plan to attract the right calibre of trustees and helping them to source office and gallery/storage space... It was a day of truly appreciating and celebrating life.”
Vivienne Robinson
Head of Professional Learning, Education in Motion
Education in Motion
“What Impact bring to the table is the human element. They take the time to understand our needs and continue to refine the programme to ensure its ongoing relevance and impact. This commitment to quality and collaboration is reflected in the external recognition the programme has been awarded twice from Brandon Hall Group Excellence Awards.”