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Creating inclusivity through leadership action

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About

Play Proud is a leadership, network and coach-centred training programme developed by Common Goal. It aims to promote inclusion and safe spaces for  LGBTQ+ youth and adults, enabling them to be themselves on and off the pitch.

  • Create LGBTQ+ curricula and policies that can be used by organisation leaders and coaches to make programmes, organisations, and ultimately, communities more inclusive.
  • Build capacity of grassroots organisations to be able to incorporate the methodology into their programmes through training the first generation of Play Proud coaches.
  • Roll out a Play Proud Playbook to guide organisations’ facilitation of open and safe football programmes, regardless of gender identity or sexual orientation. 
  • Develop a strong network of Play Proud coaches who can exchange ideas and promote collaboration.

The programme focuses on empowering organisation leaders and sports coaches through activities covering leadership skills and tools, coaching inclusion methodologies, influencing change, and knowledge acquisition on discrimination towards LGBTQ+ communities. It equips participants with a Play Proud toolkit, empowering them to create inclusivity through leadership action.

Participants also design and implement local action learning projects designed to increase inclusivity and be a catalyst for concrete change.

  • 22 organisations engaged in 8 countries. 
  • 406,950 youth indirectly impacted by Play Proud programming. 
  • 100% completion rate.
  • 100% of participants feel they are more knowledgeable about gender identity and sexual orientation.
  • 100% of participants feel they are more knowledgeable about the challenges that the LGBTQ+ community face in sport.
Testimonials
See what our customers say about us
Agnieszka Nowak
Talent Manager
Atos
“Talent management is a long and exciting road and we are pleased that our partner on the first phase of this journey was Impact. As I am responsible for talent management at Atos Poland, our management workshop was of the greatest value to me, as during this we successfully redirected our leaders to thinking that talent management is not only a HR process, identifying and developing talent benefits the business, managers and the individual.”
Participant
ABN AMRO
“Engaging the managers in the process was integral to the programme's success. They played an important role by providing on-going career coaching discussions with their staff.”
Louise Turnbridge
Senior Manager - People & Organisational Development
Sony
"My brief to Impact was to create an assignment that would unite senior people in a common task to demonstrate that their combined skills create greater capacity to find solutions to strategic problems. Using the parallel challenges within the NGO’s brief, this event enabled us to address the challenges of strategic marketing in our organisation. Plus the team found extra motivation from the fact that their marketing expertise was able to really help Sight Savers."