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Leadership Development at BASF

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Coniferous forest by the water
Industry
Manufacturing
Solution
Sustainable Innovation
Transformational Leadership

About

BASF needed to prepare future leaders in 17 countries for critical leadership roles amidst changing business requirements and a competitive market landscape. The Asia Pacific Programme for Leadership Excellence (APPLE) development programme is an award-winning three-module leadership programme including immersive leadership challenges, VUCA diagnostic tools and a competitive strategy workshop.

 

The programme aims to enhance participants' leadership capabilities and capacities, equipping them with the self-confidence and capability to have a strategic perspective, be agile, embrace change, foster innovation and coach teams to achieve high performance. The programme enables participants to:

  • Reflect on how to manage complexity, both internally and externally
  • Understand BASF challenges, their market and competitors
  • Explore strategic approaches to managing change
  • Develop the capacity to demonstrate leadership behaviour in challenging situations

The three-module leadership programme incorporates innovative and challenging projects, along with in the moment coaching to provide 1:1 feedback and reflective follow-up based on the participants’ behaviour. Key elements include:

VUCA Q ® - an action-orientated diagnostic tool designed to inform, equip and guide leadership action.

War Games - a competitive strategy workshop where participants analyse BASF from the perspective of their competitors.

Immersive Leadership Challenges - uses a combination of real-life and fictional issues to create high-pressure, complex simulations.

The overall APPLE Development programme was recognised at the 2016 HR Excellence Awards, with a Silver award for Excellence in Leadership Development.

  •     100% would recommend this programme to others
  •     86% agreed that the programme objectives were achieved
  •     100% agreed the level of instruction is just right
  •     100% agreed instruction methods are very effective
  •     Overall programme rating: 4.71 of a 5 point scale
Testimonials
See what our customers say about us
Chris Wells
EVP Strategy and Corporate Development
Charter Manufacturing
These leadership programs exposed us to a broad level of outside-in thinking and increased our ability to have strategic level conversations. We are seeing more promotions internally and do not have to hire outside. Driving business improvements is essential and these programs have accomplished this. We are breaking down silos with a better understanding of what the business needs.
Programme participant
Scott Bader
"The programme design, group discussions, solo reflection time and activities were well thought out and planned. I felt ‘stretched’, and this was a great feeling."
Jaap de Vries
Vice President, HR
Borealis
“To develop senior middle managers into real leaders requires a journey which takes them out of their personal comfort zone to unleash their potential. At Borealis we are convinced that the return on this investment is contributing to our successful achievement of strategy.”