Google, the world-leading multinational internet and technology company, developed Squared Guru to enhance understanding of digital transformation. Guru grows the leadership and change management skills required to drive digital transformation. Impact have partnered with Google since 2009.


The Squared Guru vision is to empower today’s and tomorrow’s leaders to drive transformation and growth where they work. Squared Guru is based on four pillars:

  • Have a vision
  • Benchmark yourself
  • Liberate brilliance
  • Become a committed learner

Impact run three days of this two-week face-to-face experience. The first two days combine immersive, live projects with discussion and feedback, in order to create a risk free environment, develop skills, understand the principles of leadership in a digital world and learn to learn. Impact return on the final day of the programme where participants develop influencing skills, consolidate their learning, reflect on how behavioural and organisational change actually happens and define an action plan.

  • 92% Overall score
  • 94% Facilitator score
  • +45 NPS

But the real results are for participants and their organisations. “Impact’s expertise in behavioural change has been core to our Squared programme. They are collaborative and insightful partners for the Google Digital Academy and other teams here at Google and we’d recommend them highly.” Sarah Logan - Head of Google Digital Academy