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Leadership Development at BASF

Coniferous forest by the water
Sustainable Innovation
Transformational Leadership


BASF needed to prepare future leaders in 17 countries for critical leadership roles amidst changing business requirements and a competitive market landscape. The Asia Pacific Programme for Leadership Excellence (APPLE) development programme is an award-winning three-module leadership programme including immersive leadership challenges, VUCA diagnostic tools and a competitive strategy workshop.


The programme aims to enhance participants' leadership capabilities and capacities, equipping them with the self-confidence and capability to have a strategic perspective, be agile, embrace change, foster innovation and coach teams to achieve high performance. The programme enables participants to:

  • Reflect on how to manage complexity, both internally and externally
  • Understand BASF challenges, their market and competitors
  • Explore strategic approaches to managing change
  • Develop the capacity to demonstrate leadership behaviour in challenging situations

The three-module leadership programme incorporates innovative and challenging projects, along with in the moment coaching to provide 1:1 feedback and reflective follow-up based on the participants’ behaviour. Key elements include:

VUCA Q ® - an action-orientated diagnostic tool designed to inform, equip and guide leadership action.

War Games - a competitive strategy workshop where participants analyse BASF from the perspective of their competitors.

Immersive Leadership Challenges - uses a combination of real-life and fictional issues to create high-pressure, complex simulations.

The overall APPLE Development programme was recognised at the 2016 HR Excellence Awards, with a Silver award for Excellence in Leadership Development.

  •     100% would recommend this programme to others
  •     86% agreed that the programme objectives were achieved
  •     100% agreed the level of instruction is just right
  •     100% agreed instruction methods are very effective
  •     Overall programme rating: 4.71 of a 5 point scale
See what our customers say about us
Programme participant
Scott Bader
"The programme design, group discussions, solo reflection time and activities were well thought out and planned. I felt ‘stretched’, and this was a great feeling."
Ian Robb
"Today’s session was absolutely fantastic and I got a lot out of it. It was a great group of people in one room, talking about issues that affect all of us, and connecting people... I feel a lot more inspired by the work that I’m involved in. I believe we can get to net-zero together."
Learning Technology Award 2020 Judges
Morgan Advanced Materials
“The use of experiential, challenge-led methodologies and the continual focus on sustainability goals and the SDGs creates an exceptionally forward thinking and effective framework to embed learning and tackle real challenges simultaneously in this blended pathway. Overall – very impressive!”