Skip to main content
Creating Sustainable Enterprise

Main navigation

  • About Us
    • Who we are
    • Our story
    • Meet the team
    • Careers
  • Our Work
    • What we do
    • Our approach
    • Awards
  • Our Clients
  • Blog
  • Global Offices
  • Contact Us

Search

Enter the terms you wish to search for.
AB InBev

Virtual leadership development at AB InBev

Download full case study

Global Office - New Zealand Navigation

  • New Zealand Home
  • What We Do
  • Our Clients
  • Meet the Team
  • Blog
  • Contact Us
  1. Home
  2. Impact New Zealand
  3. Virtual leadership development at AB InBev
About

Leading @AB InBev was a business-critical program that closely aligned with AB InBev’s 10-year plan to Lead Future Growth. ​

A global face-to-face program was developed in 2015 but as the landscape of 2020 began to unfold in the face of COVID-19, the decision was made to re-develop the program to a fully virtual delivery format.  ​

Using virtual delivery methods, AB InBev needed to transition and deliver a world-class program that would not only move their leaders forward in their ability to lead, but also empower them to think differently about the future needs of the business.  ​

The resulting program is an innovative, fully virtual senior leadership solution, targeted at AB InBev’s Band 5 employee population, who are made up of senior managers from across all functions in the business. ​

Objective

The objectives of Leading @AB InBev are to empower people and elevate their confidence, enabling them to lead powerful teams.​​

Working in partnership, Impact conducted interviews with key stakeholders to generate specific and valuable outcomes and define the agreed purpose of the program. ​

Rooted in Emotional Intelligence, participants explore the concept of leadership action to build capabilities and enhance team performance.  The aim is to provide leaders with the tools and opportunities to:​

  • Build emotional and social intelligence ​

  • Enhance team performance ​

  • Advance coaching skills ​

  • Deepen understanding of the AB InBev Leadership Capability Framework ​

  • Develop agile leadership capability ​

  • Increase awareness of bias and diversity, equity and inclusion (DEI) ​

Solution

Leading @AB InBev is designed to embody the organization’s driving mission of Dream Big, Develop People and Live their Culture.​

The program consists of a mixture of methodologies, including experiential learning, leadership action, VUCA and being agile, and coaching. The curriculum is elevated by adding Emotional Intelligence (EI), which serves as a red thread throughout the program. ​

Participants engage with each other across multiple avenues in the virtual space. Development groups allow for colleagues to build rapport, and peer-to-peer learning provides a hands-on approach for participants to share and engage with the learning. The program is split across six sessions, with a ‘plaza café’ style break between each, which encourages participants to network and dive deeper into the learning together. ​

The experiential learning approach is varied, with a combination of skills sessions, short videos, and active virtual tools that keep participants engaged. The program culminates with a generative dialogue session in which participants share current EI challenges and seek advice from peers. ​

Result

For this programme, AB InBev and Impact won a coveted silver Brandon Hall award for best advance in leadership development.

Net Promotor Score: +64​​

  • 100% of participants found the course materials useful for their learning. ​​
  • 93% of participants identified learning from the program that could be incorporated into their personal development plan.​
  • 100% of participants either agreed or strongly agreed that, overall, the program was valuable for their role. ​

Leading @AB InBev has been such a success that another program has already been initiated with Impact, which continues to honour the adoption of Emotional Intelligence and has an even greater focus on DEI. This will allow AB InBev to further drive their employer brand, maximize their leadership, and bring to life their goals for the future.

Read more on Transformational Leadership
Share this...

Other case studies

MAM

A 12 hour virtual immersion at Morgan Advanced Materials

96 senior leaders, 168 live sessions and one new business strategy 

Read More
Scottish Power logo

Emerging Leaders Programme

Developing leaders in a rapidly changing business

Read More
luxottica china

Leading in a VUCA world

Building strong trust and engagement

Read More
Axess Logistics logo

Transformational leadership at Axess Logistics

Creating a unified leadership team at Axess Logistics

Read More
Ringier Axel Springer Polska

Competitor Strategy Programme​ at Ringier Axel Springer

Senior leadership 'War Game' programme

Read More
St George Bank logo

Coaching for High Performance

Building leaders at all levels across the business

Read More
MAM

Leadership development at Morgan Advanced Materials

A three-tiered programme translated into fully virtual delivery in 2020

Read More
salvation army logo

Transformational Change at the Salvation Army

Revolutionising the way the charity tackles homelessness

Read More
Vita group logo

Leadership development for sustainable transformation

A sustainable practice transformation journey

Read More
EMC logo

Developing Managers at EMC

Succession Plan Development

Read More
Royal Mail logo

Management Development at Royal Mail

Coaching development for people managers

Read More
Ericsson logo

Leadership and Talent Development at Ericsson

Developing the Leaders of Tomorrow

Read More
AON Logo

Graduate Development at Aon

Innovative and sustainable programme

Read More
NHS logo

Team Development at the NHS

Creating a high performance team

Read More
going the distance logo

Going the Distance

Maximising personal performance

Read More
Deutsche bank logo

Emerging Talent Development at Deutsche Bank

Deutsche Bank's values programme

Read More
diageo logo

Sustainable Innovation at Diageo

Innovative community action learning project

Read More
SAP logo

Business Sustainability Innovation at SAP

Employee Engagement in Sustainability

Read More
The Miller Group logo

Graduate Development Programme

Challenging experiential learning event

Read More
pepsico logo

Accelerated Leadership at Pepsico

Leadership Development

Read More
Looking for more information?
Simply complete the short form and we will be in touch soon. Thanks for stopping by!
IGC Newsletter Sign Up Logo

Carefully selected content to inspire you to do something differently, make you smile and help you focus on the things you’re really passionate about. Twice a month, straight to your inbox.

Footer menu

  • About Us
    • Who We Are
    • Our Story
    • Meet The Team
    • Global Locations
  • What we do
    • Leadership
    • Change
    • Virtual Learning
    • Team Development
  • Your industry
    • Automotive
    • Energy & Utilities
    • Fast Moving Consumer Goods
    • Finance
    • Pharmaceuticals
    • Technology, Telecoms & Media
  • Being Responsible
    • Health & Safety
    • Environmental Policy
    • Privacy Policy
    • Cookie Declaration
Careers  |  Site map
Images by Ashley Cooper. Website by Zinco