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Leadership Development at Dentsu Aegis Network

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Industry
Technology, Telecoms & Media
Solution
Transformational Leadership
About

Dentsu Aegis Network (DAN), the global media group, partnered with Impact to launch the Propeller Program, an innovative leadership development program for first-time managers.

DAN plans to become a 100% digital economy, a strategy underpinned by a commitment to building a culture of innovation. The Propeller Program develops new generations of emerging leaders who are focused on speed, clear communication, agility, decision making, and are capable of dealing with complexity and collaborating across all DAN brands.

The program ensures alignment with DAN’s new operating model, leadership competencies, and company values using four key learning methods: 

  • Innovative experiential learning methodologies including a custom-designed, live immersive business challenge
  • Intro to EQ that served as a golden thread pulled through all of the program elements
  • Filmed Leadership Story presentation
  • Peer Consulting addressing critical issues

The results have been outstanding, producing an amazing experience that resonates through the Dentsu Aegis Network, while aligning business goals with HR objectives. It delivered a targeted employee development program that supported core business objectives and grew leadership capability across the organization.

Testimonials
See what our customers say about us
Michael Esau
Organisational Development Manager
Premier Farnell
"Premier Farnell has undertaken a significant business transformation over the last five years. The development of our leaders through the One Extra Degree programme has played a significant role in helping to shape the culture of our organisation, whilst contributing to the realisation of our high performance journey and the development of our trust agenda."
Elena Jasvoin
CFO, Management Board Member
Ringier Axel Springer Polska
"We achieved all of what we wanted, and even more and largely thanks to the great design and organisational effort from the Impact team. I would very much recommend such a program: we felt that it is exactly what our teams need during this new for us time."
Paul Hennessy
CEO, Shutterstock
Shutterstock
The results are amazing, people stay longer and perform better. Experiential learning like this equips our people with a mindset that allows them to adapt to change. In my 40 years of leadership, I've never quite experienced anything as well put together and thought provoking.