International graduate development with Scottish & Newcastle

Industry

FMCG

Solution

Graduate Development

About

As a leading international brewer, Scottish & Newcastle must ensure that their business acts responsibly and their products are used as intended. Each year they recruit a cohort of international graduates and asked Impact to help them develop a ground-breaking programme.

Objective

Scottish & Newcastle's intake of international graduates are recognised as high-potential and are placed on an accelerated promotion scheme within the organisation. Their development programme must build business skills, increase personal impact and influence, enhance leadership capability and maximise transferable learning.

Solution

Impact worked with Scottish & Newcastle’s learning and development to design and deliver a ground-breaking development programme. We linked them with Turning Point, a leading provider of substance misuse services, serving over 50,000 clients each year.

This partnership served as a unique consultancy assignment for the graduates lasting 12 months. The graduates were tasked with working on shared issues around the role of alcohol in society. They created an advertising campaign with the purpose of successfully make and social care an understood and meaningful issue for the general public.

Key learnings achieved included:

Managing stakeholders through single points of contact
Managing teams across geographical borders
Tapping into existing resources
Managing a budget during implementation
Identifying milestones and objectives
Defining a long-term plan and a lasting legacy.

Result

"The partnership with Turning Point is an important element of Scottish & Newcastle's approach to responsible drinking. The project provided an opportunity to practice the skills learnt in the workshops and has enabled our graduates to learn the realities and practicalites of working in a team. They also developed an understanding of the social impacts of the irresponsible consumption of alcohol and hence our responsible marketing code."

Kieran Simpson, Head of Public Affairs, Scottish & Newcastle

"By rooting the programme in an understanding of each organisation's objectives and business goals, we have produced something which is robust, creative, has longevity and adds real value to all organisations and our end users."

James Huitson, Turning Point

Testimonials

See what our customers say about us

Kieran Simpson

Head of Public Affairs

Scottish & Newcastle

"The assignment has been so successful for both organisations that they are building upon the work already achieved for a sustainable, ongoing partnership for the future. The partnership with Turning Point is an important element of Scottish & Newcastle's approach to responsible drinking. This project provided an opportunity to practise the skills learnt in the workshops and has enabled our graduates to learn the realities and practicalities of working as a team."

James Huitson

Turning Point

Scottish & Newcastle

"Creating a genuine partnership has been the key to success for Turning Point and Scottish & Newcastle’s approach to CSR. By rooting the programme in an understanding of each organisation’s objectives and business goals, we have produced something which is robust, creative, has longevity and adds real value to all organisations and our end users."