Sustainable innovation at Diageo
Impact partnered with Diageo to deliver a community project that inspired the team from Diageo and provided three inspirational social enterprises with a unique opportunity to benefit from real-world consultation and collaboration from a multi-national organisation.
Diageo’s Global Travel Middle East team undertake a practical one-day community project every year. The day is designed to demonstrate their strategic commitment to enriching communities. Diageo wanted their people to be inspired by the community through a facilitated learning process.
Impact proposed an innovative community consultancy project for the group. This required the team to articulate and apply their skills and experience to benefit three inspirational social enterprises.
Green Works - Green Works’ aim is to redirect office furniture away from landfill.
Diageo were tasked with increasing Green Works’ corporate partnerships and furniture sales. Diageo designed a marketing pitch for Green Works, suitable for the corporate sector and gave their sales team tips to assist with business development calls and meetings.
FareShare - FareShare is a national organisation working with 100 food businesses to minimise food waste, providing meals to disadvantaged people across the UK.
Diageo created a three-year marketing plan for the FareShare brand and designed a business plan and launch event for FareShare 1st, their resource management social enterprise for the food industry.
SMart - SMart uses art as a medium to rehabilitate and develop homeless and socially-marginalised people.
The challenge for Diageo was to find a way to convert SMart into a profitable business, thus guaranteeing it’s future by becoming a sustainable enterprise.
"The day was very, very inspiring. We were able to make a real difference to SMart, by delivering some really tangible benefits - including sourcing and mentoring admin support, developing a business plan to attract the right calibre of trustees, helping them to source office and gallery/storage space...It was a day of truly appreciating and celebrating life." - Nikki Cartwright, programme participant.