Aviva are the world’s fifth-largest insurance group and the biggest in the UK, with 59,000 employees serving around 45 million customers worldwide. As part of Aviva’s Leadership Academy programme, Impact partnered with Aviva to deliver a CSR-based project.


The learning intervention enabled participants to personally connect to Aviva’s values and purpose, whilst reinforcing the global nature of the business by bringing people from around the world together for a powerful shared experience.


Impact designed a Community Development project that provided a real challenge with the following tangible outcomes:

  • Providing a powerful experience to quickly develop relationships
  • Highlighting the wide variety of personal learning styles
  • Delivering a successful project for a community partner whilst providing an opportunity for leaders to ‘live’ Aviva’s values

The successful programme provided a high-energy start to the Aviva Leadership Academy programme. The DVD produced on the programme reflects Aviva’s global commitment to communities.