Inspiring the Management Team

Community Action Learning


Sony is a global manufacturer of audio, video, communications and information technology products for consumer and professional markets.


Sony Europe’s HR managers meet annually to share information across the region. In 2008 Roy White (VP HR) asked Impact to create a challenging Community Action Learning (CAL) event to inspire the entire management team. The event needed to build on Sony’s established commitment to working more closely with social enterprises to develop leadership potential.


Impact UK developed a bespoke Community Consultancy project for Sony, linking them with eight community partners with very different needs.

Each CAL project required the HR managers to articulate and apply their skills and experience to benefit an inspirational social enterprise or charity.


The event provided the Sony HR managers with an increased appreciation of each other’s business and personal/social skills. As well as providing tangible results for all the community partners, the event has encouraged further networking between countries.