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Transformational Leadership at BASF

Coniferous forest by the water
Sustainable Innovation
Transformational Leadership


BASF wanted to strengthen their Asia Pacific leadership pipeline in support of their strategic plans. They needed to prepare future leaders in 17 countries for critical leadership roles amidst changing business requirements and a competitive market landscape.

In particular, BASF future leaders are expected to have a strategic perspective, be agile, embrace change, foster innovation and coach teams to achieve high performance.


The APPLE development programme was revamped in 2015 to enhance the development of high potentials in the Asia Pacific region.

The programme aims to enhance participants' leadership capabilities and capacities, equipping them with the self-confidence and capability to lead in a VUCA (Volatile, Uncertain, Complex and Ambiguous) environment.

The programme enables participants to:

  • Reflect on how to manage complexity, both internally and externally
  • Understand BASF challenges, their market and competitors
  • Explore strategic approaches to managing change
  • Develop the capacity to demonstrate leadership behavior in challenging situations

The three-module leadership programme incorporates innovative and challenging projects, along with in the moment coaching to provide 1:1 feedback and reflective follow-up based on the participants’ behavior.

Key elements in overview:

VUCA Q® is a ‘situational diagnostic’. It zooms in on the current context facing organisations and leaders and provides the vital perspectives that are then converted into an action plan. It's an action-orientated tool, designed to inform, equip and guide leadership action.

War Games is a competitive strategy workshop where participants analyse BASF from the perspective of their competitors, identifying key strategic opportunities and threats. 

Immersive Leadership Challenges uses a combination of real-life and fictional issues to create high-pressure, complex simulations in which participants have to show leadership in the moment whilst preparing a face-to-face proposal.

The overall APPLE Development programme was recognised at the 2016 HR Excellence Awards, with a Silver award for Excellence in Leadership Development.

From a client perspective, the leadership programme designed by Impact has met all expectations against the intended programme objectives. It continues to have a large uptake and receives an average rating of 4.71(/5) for all the programmes conducted so far.

According to the programme feedback:

  • 100% would recommend this programme to others
  • 86% agreed that the programme objectives were achieved
  • 100% agreed the level of instruction is just right
  • 100% agreed instruction methods are very effective
  • Overall programme rating: 4.71 of a 5 point scale


“Expectations on competencies and capabilities are clear. My development is more targeted and well planned.” “Very practical takeaways I can implement right away” - Participant

“Development support is more comprehensive and I can see examples of changed behaviors from my APPLE candidates” – line manager

See what our customers say about us
Programme participant
Scott Bader
"The programme design, group discussions, solo reflection time and activities were well thought out and planned. I felt ‘stretched’, and this was a great feeling."
Morgan Advanced Materials
“The programme is unlike any other I have participated in. Real time, real life – it is very powerful.”
Learning Technology Award 2020 Judges
Morgan Advanced Materials
“The use of experiential, challenge-led methodologies and the continual focus on sustainability goals and the SDGs creates an exceptionally forward thinking and effective framework to embed learning and tackle real challenges simultaneously in this blended pathway. Overall – very impressive!”