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Leading Innovation at Sony

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  2. Rozwój i integracja nowego regionalnego zespołu marketingowego Sony
About

‘Leading Innovation’ is a blended development journey for Sony's senior leaders and key talent across Europe. It develops the mindsets, skills and needed to drive and sustain Sony’s position at the leading edge of the electronics market.

Objective

The programme develops the innovation and leadership capacity of key European talent from a variety of Sony departments. It focuses on the ability to lead innovation, challenge the norm, create change mindsets and develop a restless curiosity for disruption.

Solution

The blended solution combines powerful face-to-face and virtual modules via Impact’s experiential learning app air™. Methods include virtual peer coaching, group review sessions, a dynamic innovation project, an In-Market Journey and custom-designed webinars; propelled by air™.

Result

The unique solution moved participants from a position of ‘we can only innovate when we’re told from above’, to seeing themselves and the people they work with as innovative change agents that can make a positive and tangible difference to the business.

Statistically:

  • 91% of participants have applied learnings from the leading innovation module into their work.
  • 73% of participants have rewritten their rules to engender change, improve processes and ways of working.
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