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Sony Europe szukało innowacyjnego podejścia do zintegrowania nowego europejskiego zespołu ds. Marketingu.
Wspólnie z Sony stworzyliśmy wydarzenie oparte na CSR - „Mission Critical Marketing”. Cele integracyjne nowego europejskiego zespołu ds. Marketingu Sony zostały włączone w project wspierający marketingowo dużą organizację pozarządową Sight Savers International.
Impact połączył obie organizacje w Genewie i zlecił zespołowi Sony dostarczenie nowej strategii marketingowej dla Sight Savers International.
Dzięki serii interaktywnych projektów biznesowych Impact, zespół Sony przeszedł potężne doświadczenie szkoleniowe, a organizacja Sight Savers z powodzeniem wdrożyła 18-miesięczny globalny plan marketingowy we współpracy z Sony.
Testimonials
See what our customers say about us
Louise Turnbridge
Senior Manager - People & Organisational Development
Sony
"My brief to Impact was to create an assignment that would unite senior people in a common task to demonstrate that their combined skills create greater capacity to find solutions to strategic problems. Using the parallel challenges within the NGO’s brief, this event enabled us to address the challenges of strategic marketing in our organisation. Plus the team found extra motivation from the fact that their marketing expertise was able to really help Sight Savers."
Stephen Dando
Business Sponsor of Generate
Thomson Reuters
In reality, one of the biggest challenges is global virtualisation and we got it right through our Generate programme. It's a profound experience for participants, that also deepens loyalty to Thomson Reuters.
Piero Beltrame
HR Development, SE Europe
Ericsson
“Our programme was a great success. The participants were deeply involved and gained awareness and motivation about ‘who I am’ and ‘what I want to change/achieve’. Many have said this was the most memorable development event they’ve ever participated in. Co-operation with Impact was excellent. We especially appreciated their consultative skills and creativity in designing the programme, their ability to listen to our needs and also their observation and feedback abilities with the participants."