Team Development Programme

Community Action Learning with NGO Sight Savers International

About

Sony Europe sought an innovative approach to the integration of its new European Senior Marketing team.

Objective

Together we created a CSR-based event – ‘Mission Critical Marketing’ – to meet Sony’s objectives whilst addressing the marketing needs of a major NGO Sight Savers International.

Result

Through this series of live interactive business projects, the Sony team underwent a powerful learning experience facilitated by Impact, and Sight Savers have successfully implemented an 18 month global marketing plan in partnership with Sony.