About
Sony Europe sought an innovative approach to the integration of its new European Senior Marketing team.
Objective
Together we created a CSR-based event – ‘Mission Critical Marketing’ – to meet Sony’s objectives whilst addressing the marketing needs of a major NGO, Sight Savers International.
Result
Through this series of live interactive business projects, the Sony team underwent a powerful learning experience facilitated by Impact. Sight Savers have successfully implemented an 18-month global marketing plan in partnership with Sony.
Other case studies
Leadership Development at The Food & Agriculture Organisation
Establishing a working culture that enables high performance
Transformational Change at Ringier Axel Springer Polska
Building an agile & collaborative culture
Leadership Development at Barclays UK Retail Banking
Developing managers into transformational leaders
