About
Sony Europe sought an innovative approach to the integration of its new European Senior Marketing team.
Objective
Together we created a CSR-based event – ‘Mission Critical Marketing’ – to meet Sony’s objectives whilst addressing the marketing needs of a major NGO, Sight Savers International.
Result
Through this series of live interactive business projects, the Sony team underwent a powerful learning experience facilitated by Impact. Sight Savers have successfully implemented an 18-month global marketing plan in partnership with Sony.
Other case studies
Post-Covid 19 reboarding at Dulwich College
Custom-designed reboarding to help manage the crisis.
Developing Managers at Capgemini
A bite-sized coaching programme for people developers and team members
Senior Management Faculty Development Programmes
Developing the leadership capability of the management board
Managing Change at the Foreign & Commonwealth Office
Improving cooperation between divisions
