About
Sony Europe sought an innovative approach to the integration of its new European Senior Marketing team.
Objective
Together we created a CSR-based event – ‘Mission Critical Marketing’ – to meet Sony’s objectives whilst addressing the marketing needs of a major NGO, Sight Savers International.
Result
Through this series of live interactive business projects, the Sony team underwent a powerful learning experience facilitated by Impact. Sight Savers have successfully implemented an 18-month global marketing plan in partnership with Sony.
Other case studies
Senior Management Faculty Development Programmes
Developing the leadership capability of the management board
Diversity and Inclusion with Knowsley Metropolitan Borough Council
The journey to employment
Sustainable innovation at Assimoco
A companywide leadership programme to stimulate innovation
