Team development programme at Sony

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Industry

Technology, Telecoms & Media

Solution

Sustainable Innovation

Team Development

About

Sony Europe sought an innovative approach to the integration of its new European Senior Marketing team.

Objective

Together we created a CSR-based event – ‘Mission Critical Marketing’ – to meet Sony’s objectives whilst addressing the marketing needs of a major NGO, Sight Savers International.

Through this series of live interactive business projects, the Sony team underwent a powerful learning experience facilitated by Impact. Sight Savers have successfully implemented an 18-month global marketing plan in partnership with Sony.

Testimonials

See what our customers say about us

Louise Turnbridge

Senior Manager - People & Organisational Development

Sony

"My brief to Impact was to create an assignment that would unite senior people in a common task to demonstrate that their combined skills create greater capacity to find solutions to strategic problems. Using the parallel challenges within the NGO’s brief, this event enabled us to address the challenges of strategic marketing in our organisation. Plus the team found extra motivation from the fact that their marketing expertise was able to really help Sight Savers."