Sony is a global manufacturer of audio, video, communications and information technology products for consumer and professional markets. Sony Europe’s headquarters are in Berlin. Impact developed a unique intervention to engage graduates in Sony's CSR values, whilst building transferable skills.


Sony wanted to add a new element to their Graduate Programme, which would encourage their graduates to collaborate in groups and apply their business skills to make a real contribution to a social project.


Impact created a unique intervention in collaboration with Sony’s existing community partner, streetfootballworld. Together they identified three community football organisations in need of business development support.


'We had the highest ever retention for the programme, which was 93%, or every graduate who wanted to stay within Sony did so. An added benefit was that we developed a new selling point for our graduate programme, which we believe directly contributed towards a significant increase in applications for the graduate programme this year.’

Richard Bennett
People & Organisational Development Manager - Sony