About

Sony is a global manufacturer of audio, video, communications and information technology products for consumer and professional markets. Sony Europe’s headquarters are in Berlin. Impact developed a unique intervention to engage graduates in Sony's CSR values, whist building transferable skills.

Objective

Sony wanted to add a new element to their Graduate Programme, encouraging their graduates to collaborate in groups and apply their business skills to make a real contribution to a social project.

Solution

Impact created a unique intervention collaborating with Sony’s existing community partnership with streetfootballworld, identifying three community football organisations in need of business development support.

Result

'We had the highest ever retention for the programme, which was 93% or every graduate who wanted to stay within Sony did so. An added benefit was that we developed a new selling point for our graduate programme, which we believe directly contributed towards a significant increase in applications for the graduate programme this year.’

Richard Bennett
People & Organisational Development Manager - Sony