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Creating inclusivity through leadership action

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About

Play Proud is a leadership, network and coach-centred training programme developed by Common Goal. It aims to promote inclusion and safe spaces for  LGBTQ+ youth and adults, enabling them to be themselves on and off the pitch.

  • Create LGBTQ+ curricula and policies that can be used by organisation leaders and coaches to make programmes, organisations, and ultimately, communities more inclusive.
  • Build capacity of grassroots organisations to be able to incorporate the methodology into their programmes through training the first generation of Play Proud coaches.
  • Roll out a Play Proud Playbook to guide organisations’ facilitation of open and safe football programmes, regardless of gender identity or sexual orientation. 
  • Develop a strong network of Play Proud coaches who can exchange ideas and promote collaboration.

The programme focuses on empowering organisation leaders and sports coaches through activities covering leadership skills and tools, coaching inclusion methodologies, influencing change, and knowledge acquisition on discrimination towards LGBTQ+ communities. It equips participants with a Play Proud toolkit, empowering them to create inclusivity through leadership action.

Participants also design and implement local action learning projects designed to increase inclusivity and be a catalyst for concrete change.

  • 22 organisations engaged in 8 countries. 
  • 406,950 youth indirectly impacted by Play Proud programming. 
  • 100% completion rate.
  • 100% of participants feel they are more knowledgeable about gender identity and sexual orientation.
  • 100% of participants feel they are more knowledgeable about the challenges that the LGBTQ+ community face in sport.
Testimonials
See what our customers say about us
Stephen Dando
Business Sponsor of Generate
Thomson Reuters
In reality, one of the biggest challenges is global virtualisation and we got it right through our Generate programme. It's a profound experience for participants, that also deepens loyalty to Thomson Reuters.
Silvio Di Giorgio
Brand Development an Co-ordination
Findomestic
“Collaborating with impact was a very positive experience resulting in creating an innovative project that has responded to our objective: give value back to all stakeholders. The CSR, philanthropy support model has excelled, providing commitment and results. This experience has been valuable to both the people involved and trained by Impact, both by the citizens who participated and within Findomestic. The genius people at Impact have managed to accept and win a highly ambitious challenge!”
Shona Marshall
Employee Development Manager
The Miller Group
"Working with Impact was certainly enjoyable. I particularly valued their ability to creatively interpret ideas into activities, their willingness to share their extensive knowledge and their flexibility in responding to our ever-changing requirements. The dedication and commitment the facilitators demonstrated throughout the actual event went above and beyond. The result ~ an experience that challenged our graduates, exceeded my own expectations and provided real value for our business.”