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Leadership Development at Dentsu Aegis Network

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Coniferous forest by the water
Industry
Technology, Telecoms & Media
Solution
Transformational Leadership

About

Dentsu Aegis Network (DAN), the global media group, partnered with Impact to launch the Propeller Program, an innovative leadership development program for first-time managers.

DAN plans to become a 100% digital economy, a strategy underpinned by a commitment to building a culture of innovation. The Propeller Program develops new generations of emerging leaders who are focused on speed, clear communication, agility, decision making, and are capable of dealing with complexity and collaborating across all DAN brands.

The program ensures alignment with DAN’s new operating model, leadership competencies, and company values using four key learning methods: 

  • Innovative experiential learning methodologies including a custom-designed, live immersive business challenge
  • Intro to EQ that served as a golden thread pulled through all of the program elements
  • Filmed Leadership Story presentation
  • Peer Consulting addressing critical issues

The results have been outstanding, producing an amazing experience that resonates through the Dentsu Aegis Network, while aligning business goals with HR objectives. It delivered a targeted employee development program that supported core business objectives and grew leadership capability across the organization.

Testimonials
See what our customers say about us
Julita Rudolf
Transformation Director
Ringier Axel Springer Polska
“In the course of this set of workshops we got into the shoes of our competitors and looked at our company through their eyes. It gave us all an opportunity to go beyond our business as usual, to discuss with and learn from internal experts, and finally, to think more strategically. I also found the meetings with external experts very inspiring. It was very insightful to look at the market from their perspective.”
Aneta Trojanowska
Development Manager
Play
“Impact worked with a group of 12 high potential managers from PLAY. The main objective was to support the participants to create their own development plans. Impact’s development centres are different; participants are part of the learning process, receiving regular feedback to help build a picture of ability along with identifying improvement areas. The project, which was professionally designed and delivered, ensured that each participant benefitted from opportunities for personal insight and learning."
Sejal Amin
CTO, Shutterstock
Shutterstock
I am even more exited and enthusiastic… I feel aligned to our network of leaders around the key themes that are going to make a huge difference to our business.