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Leadership Development at Dentsu Aegis Network

Coniferous forest by the water
Technology, Telecoms & Media
Transformational Leadership


Dentsu Aegis Network (DAN), the global media group, partnered with Impact to launch the Propeller Program, an innovative leadership development program for first-time managers.

DAN plans to become a 100% digital economy, a strategy underpinned by a commitment to building a culture of innovation. The Propeller Program develops new generations of emerging leaders who are focused on speed, clear communication, agility, decision making, and are capable of dealing with complexity and collaborating across all DAN brands.

The program ensures alignment with DAN’s new operating model, leadership competencies, and company values using four key learning methods: 

  • Innovative experiential learning methodologies including a custom-designed, live immersive business challenge
  • Intro to EQ that served as a golden thread pulled through all of the program elements
  • Filmed Leadership Story presentation
  • Peer Consulting addressing critical issues

The results have been outstanding, producing an amazing experience that resonates through the Dentsu Aegis Network, while aligning business goals with HR objectives. It delivered a targeted employee development program that supported core business objectives and grew leadership capability across the organization.

See what our customers say about us
Programme participant
Premier Farnell
"The programme’s combination of personal experiences, the trust with the team, the communtiy project, the sense of accomplishment and most of all the feedback in a trusting environment – has helped me to be a better leader."
Sarah Logan
Head of Google Digital Academy
Google Squared Guru
“Impact’s expertise in behavioural change has been core to our Squared programme. They are collaborative and insightful partners for the Google Digital Academy and other teams here at Google and we’d recommend them highly.”
"A very good initiative for ambitious people who want to develop. The programme allows you to get to know yourself and determine the directions of development, i.e. what should be planned as a next step in development."