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Leadership Development at Dentsu Aegis Network

Coniferous forest by the water

About

Dentsu Aegis Network (DAN), the global media group, partnered with Impact to launch the Propeller Program, an innovative leadership development program for first-time managers.

DAN plans to become a 100% digital economy, a strategy underpinned by a commitment to building a culture of innovation. The Propeller Program develops new generations of emerging leaders who are focused on speed, clear communication, agility, decision making, and are capable of dealing with complexity and collaborating across all DAN brands.

The program ensures alignment with DAN’s new operating model, leadership competencies, and company values using four key learning methods: 

  • Innovative experiential learning methodologies including a custom-designed, live immersive business challenge
  • Intro to EQ that served as a golden thread pulled through all of the program elements
  • Filmed Leadership Story presentation
  • Peer Consulting addressing critical issues

The results have been outstanding, producing an amazing experience that resonates through the Dentsu Aegis Network, while aligning business goals with HR objectives. It delivered a targeted employee development program that supported core business objectives and grew leadership capability across the organization.

Testimonials
See what our customers say about us
Mark Dekan
CEO
Ringier Axel Springer Polska
“It was the third time we did Competitor Strategy Programme with Impact and we not only enjoy it but each time it is also for us a great opportunity to broaden our perspective. Our market changes very quickly and we need to constantly monitor the situation and the moves of our competitors. The Competitor Strategy Programme approach makes it fun, intensive and memorable.”
Dale Gunstone
Senior Executive Coach
bwin.party
"It has been a pleasure working with such a dynamic organisation who have brought my vision of this intricate programme for our organisation to life. To create something so unique to span our three levels of leadership, whilst keeping them together as one, has been a challenging but rewarding journey that has helped bwin.party to drive our values, culture and business approach for the future."
Participant
Atos
"Very close-knit, active and competent facilitators. I was surprised many times by the kind of tasks I had to deal with, the way they were implemented, and the creativity that I had to show."