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Leadership Development at Dentsu Aegis Network

Coniferous forest by the water
Technology, Telecoms & Media
Transformational Leadership


Dentsu Aegis Network (DAN), the global media group, partnered with Impact to launch the Propeller Program, an innovative leadership development program for first-time managers.

DAN plans to become a 100% digital economy, a strategy underpinned by a commitment to building a culture of innovation. The Propeller Program develops new generations of emerging leaders who are focused on speed, clear communication, agility, decision making, and are capable of dealing with complexity and collaborating across all DAN brands.

The program ensures alignment with DAN’s new operating model, leadership competencies, and company values using four key learning methods: 

  • Innovative experiential learning methodologies including a custom-designed, live immersive business challenge
  • Intro to EQ that served as a golden thread pulled through all of the program elements
  • Filmed Leadership Story presentation
  • Peer Consulting addressing critical issues

The results have been outstanding, producing an amazing experience that resonates through the Dentsu Aegis Network, while aligning business goals with HR objectives. It delivered a targeted employee development program that supported core business objectives and grew leadership capability across the organization.

See what our customers say about us
"Very close-knit, active and competent facilitators. I was surprised many times by the kind of tasks I had to deal with, the way they were implemented, and the creativity that I had to show."
"A very good initiative for ambitious people who want to develop. The programme allows you to get to know yourself and determine the directions of development, i.e. what should be planned as a next step in development."
Elena Jasvoin
CFO, Management Board Member
Ringier Axel Springer Polska
"We achieved all of what we wanted, and even more and largely thanks to the great design and organisational effort from the Impact team. I would very much recommend such a program: we felt that it is exactly what our teams need during this new for us time."