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Leadership Development at Dentsu Aegis Network

Coniferous forest by the water

About

Dentsu Aegis Network (DAN), the global media group, partnered with Impact to launch the Propeller Program, an innovative leadership development program for first-time managers.

DAN plans to become a 100% digital economy, a strategy underpinned by a commitment to building a culture of innovation. The Propeller Program develops new generations of emerging leaders who are focused on speed, clear communication, agility, decision making, and are capable of dealing with complexity and collaborating across all DAN brands.

The program ensures alignment with DAN’s new operating model, leadership competencies, and company values using four key learning methods: 

  • Innovative experiential learning methodologies including a custom-designed, live immersive business challenge
  • Intro to EQ that served as a golden thread pulled through all of the program elements
  • Filmed Leadership Story presentation
  • Peer Consulting addressing critical issues

The results have been outstanding, producing an amazing experience that resonates through the Dentsu Aegis Network, while aligning business goals with HR objectives. It delivered a targeted employee development program that supported core business objectives and grew leadership capability across the organization.

Testimonials
See what our customers say about us
Lucia Ramminger
Head of Learning Management
OSRAM
“We co-created the management and leadership development programmes with Impact to support and guide OSRAM leaders through times of turbulence. The combination of true experiential learning, a consistent focus on mindfulness along with the latest research on leadership are puzzle pieces that contribute to the success and acceptance of the programmes.”
Christopher Williams
Strategic Content Manager
Sony
“I see real benefits in terms of the operational efficiency of the business. We’ve had loads of really good examples where people have either driven forward existing projects or new projects.”
Caren Schadel
Chief HR Officer
BAI Communications
“The Dare to Lead programme is a core component of our strategy to develop our leaders across the organisation and build on our culture for ongoing development. We are very pleased with the results we have seen from the programme to date.”