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Leadership Development at Dentsu Aegis Network

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Coniferous forest by the water
Industry
Technology, Telecoms & Media
Solution
Transformational Leadership

About

Dentsu Aegis Network (DAN), the global media group, partnered with Impact to launch the Propeller Program, an innovative leadership development program for first-time managers.

DAN plans to become a 100% digital economy, a strategy underpinned by a commitment to building a culture of innovation. The Propeller Program develops new generations of emerging leaders who are focused on speed, clear communication, agility, decision making, and are capable of dealing with complexity and collaborating across all DAN brands.

The program ensures alignment with DAN’s new operating model, leadership competencies, and company values using four key learning methods: 

  • Innovative experiential learning methodologies including a custom-designed, live immersive business challenge
  • Intro to EQ that served as a golden thread pulled through all of the program elements
  • Filmed Leadership Story presentation
  • Peer Consulting addressing critical issues

The results have been outstanding, producing an amazing experience that resonates through the Dentsu Aegis Network, while aligning business goals with HR objectives. It delivered a targeted employee development program that supported core business objectives and grew leadership capability across the organization.

Testimonials
See what our customers say about us
Peter Reynolds
Director, Communications
bwin.party
"I was quite sceptical about the merits of a programme like this so approached it with some reservations. However, right from the start I enjoyed the whole experience. It was challenging mentally, physically and emotionally and I found I was stretched in every direction. As a result, I learned a lot about myself but also about my colleagues, most of whom I was meeting for the first time."
Aneta Trojanowska
Development Manager
Play
“Impact worked with a group of 12 high potential managers from PLAY. The main objective was to support the participants to create their own development plans. Impact’s development centres are different; participants are part of the learning process, receiving regular feedback to help build a picture of ability along with identifying improvement areas. The project, which was professionally designed and delivered, ensured that each participant benefitted from opportunities for personal insight and learning."
Malgorzata Bartler
HR Director
Play
Over our three year collaboration with Impact, the Challenger and Play for Future Academy programmes have enabled employees to introduce PLAY to the next level of business development. From our start-up phase we have moved on to growing the business, but have kept our focus on development, innovation and efficiency of both the organisation and our costs. Thanks to the development of key competencies, our managers are able to build and implement strategy with great understanding.