Case Study - morgan advanced - A 12 hour virtual immersion at Morgan Advanced Materials

About

Preparing to launch a new strategic vision, the executive team at Morgan Advanced Materials were faced with the challenge of getting their 96 senior leaders together to engage in it – without being able to travel during 2021. They needed a fully virtual and completely immersive live event for all timezones.

Objective

1. Engage senior leaders in the ‘why’ and ‘what’ of the new Morgan 2030 strategic priorities.

2. Generate a buzz and excitement for the new priorities with an immersive and fun virtual experience.

3.Empower leaders to create longer-lasting networking relationships through shared experience.

4. Provide leaders with the time and space for them to explore what the priorities mean to them.

Solution

On the event day, 96 senior leaders from around the world took part in the learning journey in staggered groups. Every hour a group of eight started their event, working through the range of sessions together. In total, this came to 168 live sessions in one day.

The event combined the perfect blend of innovative but accessible virtual platforms, tools and experiences. A facilitated welcome session introduced the participants to the experience, to their peers, and to the learning mindset.

Result

“Well organised and extremely powerful.”

91% of participants feel highly engaged with Morgan’s ambitions and commitments for the next three years.

“Highly impressive experience.”

94% are highly optimistic about Morgan’s future.

“The technology used in this call was amazing! Very well organised!”

95% are now highly focused and clear about Morgan’s ambitions and commitments for the next three years.