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About
Play Proud is a leadership, network and coach-centred training programme developed by Common Goal. It aims to promote inclusion and safe spaces for LGBTQ+ youth and adults, enabling them to be themselves on and off the pitch.
- Create LGBTQ+ curricula and policies that can be used by organisation leaders and coaches to make programmes, organisations, and ultimately, communities more inclusive.
- Build capacity of grassroots organisations to be able to incorporate the methodology into their programmes through training the first generation of Play Proud coaches.
- Roll out a Play Proud Playbook to guide organisations’ facilitation of open and safe football programmes, regardless of gender identity or sexual orientation.
- Develop a strong network of Play Proud coaches who can exchange ideas and promote collaboration.
The programme focuses on empowering organisation leaders and sports coaches through activities covering leadership skills and tools, coaching inclusion methodologies, influencing change, and knowledge acquisition on discrimination towards LGBTQ+ communities. It equips participants with a Play Proud toolkit, empowering them to create inclusivity through leadership action.
Participants also design and implement local action learning projects designed to increase inclusivity and be a catalyst for concrete change.
- 22 organisations engaged in 8 countries.
- 406,950 youth indirectly impacted by Play Proud programming.
- 100% completion rate.
- 100% of participants feel they are more knowledgeable about gender identity and sexual orientation.
- 100% of participants feel they are more knowledgeable about the challenges that the LGBTQ+ community face in sport.
Testimonials
See what our customers say about us
Roy White
HR Head, Global Sales & Marketing, Sony
Streetfootballworld
‘When Sony decided to sponsor the FIFA World Cup we were keen to try to do something different with the sponsorship. Our ongoing partnership with streetfootballworld has been one of the outcomes of this desire. In all of this work we have partnered with Impact in ensuring that we get the best out of the partnership with some amazing results. Impact have enabled our most talented people to develop real leadership skills through their engagements with streetfootballworld partners.’
CEO
Thomson Reuters
"A company can only grow as fast as the people within it grow. The reason I like Generate so much is because it speaks to the nature and culture of Thomson Reuters."
Bernard Galton
HR Director
Dara
Right from the start we saw changes in behaviour right through the organisation. There is a great energy and recognition of the need to develop people skills. Managers understand the requirement for coaching rather than dictating, and looking at what they are trying to achieve rather than taking a command and control outlook