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Culture change at Great Barrier Reef Marine Park Authority

Coniferous forest by the water
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About

The Great Barrier Reef Marine Park Authority (Reef Authority) is the entrusted regulator for the care and development of the Great Barrier Reef. They initiated a culture change programme to improve engagement with the communities along the Reef’s coastline.

The Reef Authority wanted better share knowledge and build trust and understanding. They hoped stronger community engagement would develop relationships and increase voluntary compliance with policies and improve business results through better management decisions and enhanced stewardship of the Great Barrier Reef Marine Park.

An essential task was creating a framework defining what working in partnership with the community meant for their organisation. This framework needed to describe the desired behaviours and attitudes (internal and external), tools and processes. To be adopted as a successful change initiative across the organisation, the framework content had to come from both the staff and directors of the Reef Authority.

Impact Australia worked with the Reef Authority on a three-stage solution to:

  • Illuminate - assess the current culture towards community engagement through an all-staff survey.
  • Develop - facilitate a senior management workshop to work through the issues raised and develop future strategies.
  • Implement - communicate a strategy for a culture change towards best practice community engagement and support the directors as they empowered their staff to undertake this in their jobs on a daily basis.

The Reef Authority chose to work with Impact Australia because of their expertise in driving culture change combined with a practical based solution. Their approach was seen by all who took part as an unbiased yet formal process to bring the ideas, problems and barriers facing the organisation to light. Impact’s involvement effectively depersonalised the process and enabled a greater focus on the issues rather than the people.

Impact’s staff survey was a comprehensive and multidimensional report. The resulting senior manager workshop unified that team. In turn, this led the directors to define the behaviours, attitudes, tools and processes that will best improve community engagement and communicate how this will be incorporated into everyday business. The Reef Authority benefited from a shared vision highlighting what community engagement means for their business.

Testimonials
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Learning Technology Award 2020 Judges
Morgan Advanced Materials
“The use of experiential, challenge-led methodologies and the continual focus on sustainability goals and the SDGs creates an exceptionally forward thinking and effective framework to embed learning and tackle real challenges simultaneously in this blended pathway. Overall – very impressive!”
Participant
Ringier Axel Springer Polska
“Module 3 provided a completely different experience - very specific and action-based activities that also allow learning, for example, improving the ability to read between the lines and draw conclusions at a high level. Significant in the context of Data Driven Culture / Data Driven Company - this is an idea that we want to implement in our organization - making informed decisions based on conclusions from hard data.”
Bernard Galton
HR Director
Welsh Assembly Government
"Impact are a refreshing company to work with. They make everything feel bespoke and special to you. Too many companies recycle their product but Impact can always be relied upon to deliver training and development with a personal touch. Carefully constructed programmes which are fun and innovative but equally deadly serious with key business deliverables. The products are business focused and the people have real passion for what they do and are hungry to make a difference to their clients."