Leadership Development at Dentsu Aegis Network

Leadership development for first time managers


Dentsu Aegis Network (DAN), the global media group, partnered with Impact to launch the Propeller Programme, an innovative leadership development programme for first time managers.


DAN plans to become a 100% digital economy, a strategy underpinned by a commitment to building a culture of innovation. The Propeller Programme develops new generations of emerging leaders who are focused on speed, clear communication, agility, decision making, and are capable of dealing with complexity and collaborating across all DAN brands.


The programme ensures alignment with DAN’s new operating model, leadership competencies and company values using four key learning methods: 

  • Innovative experiential learning methodologies including a custom-designed, live immersive business challenge
  • Intro to EQ that served as a golden thread pulled through all of the programme elements
  • Filmed Leadership Story presentation
  • Peer Consulting addressing critical issues

The results have been outstanding, producing an amazing experience that resonates through the Dentsu Aegis Network, while aligning business goals with HR objectives. It delivered a targeted employee development programme that supported core business objectives and grew leadership capability across the organisation.