Jaguar Land Rover

Graduate Team Skills Programme

Jaguar Land Rover is a business built around two great British car brands. Jaguar manufacture luxury sports saloons and sports cars and Land Rover manufacture premium 4x4's. Jaguar Land Rover’s manufacturing facilities are in the UK where they employ over 16,000 people.

During their 2009 Impact programme, JLR graduates demonstrated on average a 14% improvement in their awareness and competency levels when measured against their internal behavioural framework.


Jaguar Land Rover (JLR) graduates benefit from an intensive 24-month induction programme to integrate them into the organisation. Impact UK has worked with JLR for a number of years to deliver the leadership and team skills element of their programme.

Impact's interventions focus on increasing the graduates' capacity to influence, communicate, build relationships, innovate and achieve results in a challenging marketplace.


Six months into the programme, the graduates come together for the leadership and team skills module. This five-day intervention is held at Impact’s Lake District venues, and is designed to be an enjoyable yet challenging learning process that:

•    Improves individual performance, through understanding personal style
•    Increases self awareness and understanding of strengths and weaknesses
•    Builds long lasting relationships with peers
•    Drives career development by creating realistic learning action plans
•    Delivers excellent results to customers (internal and external).


Impact designed a programme that included a selection of team working challenges, culminating in a large scale Community Action Learning project. The graduates started exploring team skills in small groups. Following a facilitated review, they then worked in larger groups. Impact built on this process until the entire group of 60 graduates were tasked with working effectively together on a truly unique learning challenge that delivers real benefits to a community partner.

Community Action Learning
To effectively complete their task, the graduates needed to draw on all their communication, influencing, client management, team working, decision making developed during the course of the week in order to deliver on the following transferable actions:

•    How their own learning objectives are in line with JLR business behaviours
•    How the consequences of their actions impact directly on the customer experience
•    How to take ownership for, and best represent the JLR brand

The graduates were introduced to the Friends of the Lake District (FLD), a registered charity who promote the protection and conservation of the landscape and natural beauty of Cumbria and the Lake District.

The participants undertook four tasks at a local hillside, widely used for recreation and conservation purposes. Working in cold and snowy conditions, these included cutting two fire breaks through thick gorse, creating a pathway, replacing an old gate and repairing a dry stone wall. These tasks improved safety for users and had positive effects for nature conservation.


The work to be completed by JLR volunteers in one day would otherwise take one year if undertaken by FLDs existing volunteer network.

'It was a very successful day. The Friends have not worked with such a big group before, but Impact's organisation of the day, the enthusiasm of the graduates and the support of the Friends' own volunteers meant a great deal was achieved.'
Judith Moore
Friends of the Lake District

What the participants thought:
'I have learnt to see things from not only my view but how people view me and how my teamwork affects performance'

'I have really seen how the development of a team attitude can lead to much greater levels of success'

'The FLD project was extremely worthwhile – a REAL task that had actual implications. No restrictions/enjoyable. All outdoor activities built strength of character.'

Further Information

Read more about Impact's approach to Graduate Development