Leadership Development at Dentsu Aegis Network

Industry

Solution

About

Dentsu Aegis Network (DAN), the global media group, partnered with Impact to launch the Propeller Program, an innovative leadership development program for first-time managers.

Objective

DAN plans to become a 100% digital economy, a strategy underpinned by a commitment to building a culture of innovation. The Propeller Program develops new generations of emerging leaders who are focused on speed, clear communication, agility, decision making, and are capable of dealing with complexity and collaborating across all DAN brands.

Solution

The program ensures alignment with DAN’s new operating model, leadership competencies, and company values using four key learning methods:

Innovative experiential learning methodologies including a custom-designed, live immersive business challenge
Intro to EQ that served as a golden thread pulled through all of the program elements
Filmed Leadership Story presentation
Peer Consulting addressing critical issues

Result

The results have been outstanding, producing an amazing experience that resonates through the Dentsu Aegis Network, while aligning business goals with HR objectives. It delivered a targeted employee development program that supported core business objectives and grew leadership capability across the organization.

Testimonials

See what our customers say about us

Elena Jasvoin

CFO, Management Board Member

Ringier Axel Springer Polska

"We achieved all of what we wanted, and even more and largely thanks to the great design and organisational effort from the Impact team. I would very much recommend such a program: we felt that it is exactly what our teams need during this new for us time."

Peter Reynolds

Director, Communications

bwin.party

"I was quite sceptical about the merits of a programme like this so approached it with some reservations. However, right from the start I enjoyed the whole experience. It was challenging mentally, physically and emotionally and I found I was stretched in every direction. As a result, I learned a lot about myself but also about my colleagues, most of whom I was meeting for the first time."

Lucia Ramminger

Head of Learning Management

OSRAM

“We co-created the management and leadership development programmes with Impact to support and guide OSRAM leaders through times of turbulence. The combination of true experiential learning, a consistent focus on mindfulness along with the latest research on leadership are puzzle pieces that contribute to the success and acceptance of the programmes.”