Findomestic: A Sustainable Innovation Case Study

About

Findomestic Banca S.p.A. is an Italian credit institute that provides consumer credits for families to be purchased in services and goods for private use. Findomestic promote wide-scale credit education activities to raise awareness of responsible consumption and proper use of credit facilities to the general public as part of a CSR programme.

Objective

Findomestic and Impact have developed a financial education intervention with an ambitious goal: to train ex-drug addicts to teach as many people as possible about credit for responsible consumption. It is an innovative way to connect CSR, people engagement and business development.

Solution

Impact has developed the “Trainer Training” unconventional journey with the aim to increase communication skills on responsible consumer credits topics. The experience has been marked by a great impact using unique ingredients: continuous feedback, a strong experiential imprinting, in-depth dialogue session and more.

Result

"The collaboration with Impact has been really positive, the project has been innovative and able to achieve the declared goals. The value of this experience has been fully proved by the parts involved: trained people, citizen and Findomestic. Impact people are really capable to have been able to accept and wind this high ambitious challenge: well done!"

Silvio Di Giorgio, Sviluppo e Coordinamento Brand, Findomestic