Imperial Tobacco is a leading international tobacco company. They operate in more than 160 countries and employ around 38,000 people.


Working within the challenges of the Italian market, Imperial Tobacco Italia (ITI) wanted a powerful change in their organisational approach to sales. They chose to work with Impact Italia because of their significant experience and success in creating skills development programmes for sales forces.


The three-phase programme includes research and analysis, designing a learning journey and an 18 months of bespoke indoor and outdoor experiential learning projects and business meetings.


'This was the first time ITI has used temporary management as a tool to train and develop our people. Thanks to the capability of Impact’s consultant to create relationships with people, she quickly understood the strengths and areas to be developed in Field Management and in line with company requirements, prepared a tailored development plan.'

- Massimiliano Guarneri, Sales Manager