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Percorsi a Villa Maraini

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About

Findomestic Banca S.p.A. è un istituto di credito italiano specializzato nel credito al consumo, cioè nel credito alle famiglie per l'acquisto di beni e servizi ad uso privato. All’interno delle sue iniziative di CSR, Findomestic promuove attività di educazione al consumo responsabile e sul corretto utilizzo degli strumenti di credito.

Objective

Findomestic ed Impact hanno sviluppato insieme un intervento di educazione finanziaria con un obiettivo ambizioso e un target particolare: formare un gruppo di ex tossico-dipendenti della comunità di Villa Maraini a formare a loro volta i cittadini sul tema del credito al consumo responsabile. Una modalità innovativa per unire CSR, engagement delle persone e sviluppo del business. 

Solution

Impact ha sviluppato un unconventional percorso di “Formazione Formatori” con l’obiettivo di sviluppare capacità comunicative sui temi del credito al consumo responsabile. Feedback continui, esperienzialità spinta, sessioni di dialogo in profondità sono stati gli ingredienti di un’esperienza di grande impatto. 

Result

La collaborazione con Impact è stata molto positiva, su un progetto innovativo e che ha saputo rispondere agli obiettivi dichiarati. Il valore di questa esperienza è stato pienamente testimoniato da tutte le parti coinvolte: persone formate, cittadini e Findomestic. Davvero in gamba le persone di Impact ad aver saputo accettare e vincere una sfida altamente ambiziosa: bravi! - Silvio Di Giorgio, Sviluppo e Coordinamento Brand, Findomestic

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