Impact design Beyond Football event

Creating positive social change through the power of football

Impact International are a proud partner in the 2011 Beyond Football event in Cape Town this December – a unique event designed to advance the field of development and social change through sport.

We were delighted to be designing and facilitating this innovative one-day event that brings together those who use sport as a vehicle to create social change, with influencers from the world of business, government and federations whose attitudes and decisions have substantial impact.

Beyond Football is an event created by streetfootballworld and Beyond Sport to maximise the unique potential of football. As a sport which commands immense global passion and investment, football has a responsibility to be at the cutting edge of social change through sport. The inaugural Beyond Football event took place on December 5, as part of the opening day of the Beyond Sport Summit. The Summit is a unique four-day event designed to celebrate, promote and drive forward sport-led social change.

streetfootballworld believes that ‘it takes a team to win a game’, which is why they joined up with Beyond Sport to create this event, with the support of adidas and Impact International. Beyond Football will aim to bring together a diverse range of players to better understand how we can play on the same team, and work toward the same goal - to create positive change through the power of football.

For more information about the Beyond Football event please contact:
Adam Fraser (Beyond Sport): Adam [at] benchmarksport [dot] com
Mike Geddes (streetfootballworld): Geddes [at] streetfootballworkd [dot] org

The Beyond Sport Summit

The event brought together over 750 leaders in business, sport, development, government, and philanthropy for insightful panels, tangible working sessions, unique networking receptions, and inspirational interviews. Speakers include influential leaders such as former British prime Minister Tony Blair, Olympic legend Michael Johnson, South Africa football captain Lucas Radebe, Paralympic champion Natalie Du Toit, environmental activist and polar swimmer Lewis Pugh, and unicef chairman Lord Ashdown. To learn more about Beyond Sport and Summit please click here.