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Creating inclusivity through leadership action

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About

Play Proud is a leadership, network and coach-centred training programme developed by Common Goal. It aims to promote inclusion and safe spaces for  LGBTQ+ youth and adults, enabling them to be themselves on and off the pitch.

  • Create LGBTQ+ curricula and policies that can be used by organisation leaders and coaches to make programmes, organisations, and ultimately, communities more inclusive.
  • Build capacity of grassroots organisations to be able to incorporate the methodology into their programmes through training the first generation of Play Proud coaches.
  • Roll out a Play Proud Playbook to guide organisations’ facilitation of open and safe football programmes, regardless of gender identity or sexual orientation. 
  • Develop a strong network of Play Proud coaches who can exchange ideas and promote collaboration.

The programme focuses on empowering organisation leaders and sports coaches through activities covering leadership skills and tools, coaching inclusion methodologies, influencing change, and knowledge acquisition on discrimination towards LGBTQ+ communities. It equips participants with a Play Proud toolkit, empowering them to create inclusivity through leadership action.

Participants also design and implement local action learning projects designed to increase inclusivity and be a catalyst for concrete change.

  • 22 organisations engaged in 8 countries. 
  • 406,950 youth indirectly impacted by Play Proud programming. 
  • 100% completion rate.
  • 100% of participants feel they are more knowledgeable about gender identity and sexual orientation.
  • 100% of participants feel they are more knowledgeable about the challenges that the LGBTQ+ community face in sport.
Testimonials
See what our customers say about us
Kevin Wright
Shell Sales Excellence EMEA
Shell
"The business value created by Impact was immediate. This experience was a highly effective catalyst to generating superior performance both as individuals and as a team. It gave us the foundation to build connection and mutual endeavour, which we have now encapsulated in our ways of working. We recognise that this is the start of our journey to becoming a high performing team with visible success and recognition driving real commitment at all levels. A highly motivating and rewarding experience."
Killian Hurley
Chief Executive
Mount Anvil
"The REACH programme has been a challenging and rewarding experience for all the participants. It is already having a positive impact on our business.”
Nicky Badrick
Global Graduate Development Manager
BNP Paribas
"Impact have delivered a series of action packed and very memorable programmes for our graduates. The events have enabled them to really bond as a team and feel engaged with a new perspective towards their career and future. These programmes have run like clockwork, and thanks to the whole Impact team, it felt like we had been adopted by a new family during our time with you."